Following the demo, though, he said that while it was getting critical acclaim, it wasn't actually gaining much interest from users, so they changed marketing to say that it was a shooter – and then found they had to prove it.

“What’s interesting is that even though it was the same game," Kline said, "when we presented it as a shooter people started getting more excited about it. Even the team.”

“Some people think that constantly messing up, and pushing dates isn’t a good way to make a game, but as far as I’m concerned it’s the only way to make a good game.”