Infogrames to ditch its name?

David Gardner, CEO of Infogrames, stated that he might consider renaming the company to Atari. Reason for this would be that the name “Atari” has a wider reach globally than Infogrames.

“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” said the company’s CEO. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.

“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

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And president, Phil Harrison, added: “We are absolutely a start-up, we’re just a start-up with 25 years of history.”

Personally I think Gardner would be right to ditch the name Infogrames. I mean… why would you want to keep that if you can rebuild the Atari brand? It’s not like Infogrames will be remembered by anyone for anything, right?